Local SEO Audit

A local SEO audit is a comprehensive evaluation and analysis of a business's online presence and optimization specifically for local search visibility (primarily on Google, but also across other platforms and directories).
It assesses how effectively a local business (e.g., a restaurant, plumber, dentist, retail store, or service provider targeting a specific geographic area) appears in location-based searches like “coffee shop near me,” “best plumber in [city],” or “dentist [neighborhood].”
The main goal is to identify strengths, weaknesses, errors, inconsistencies, and missed opportunities that affect rankings in:

Google's Local Pack (the map + 3-pack results),
Organic search results,
Google Business Profile (formerly Google My Business),
And increasingly AI-driven local results / overviews.