Google Analytics

Google Analytics is Google's web and app analytics platform that collects, measures, and reports data about website and mobile app traffic, user behavior, and interactions. It helps businesses and website owners understand how visitors find and engage with their content, track performance metrics, and make data-driven decisions to improve user experience, marketing, and conversions.
In short: It's a powerful tool for tracking visitor numbers, sources (like search, ads, or social), pages viewed, time spent, conversions (e.g., purchases or sign-ups), demographics, and more — all to optimize your online presence and ROI.