API chaining

The process of linking multiple API calls sequentially, where the output (e.g., data or ID) from one request feeds directly into the next—creating automated workflows. In digital marketing, it's used to streamline complex tasks like lead enrichment (pull CRM data → enrich via Clearbit → trigger personalized email via SendGrid), ad performance syncing (fetch Meta Ads stats → process → update Google Sheets dashboard), or multi-tool automations in Zapier/Make/n8n—saving time and reducing manual steps.